Which is a responsibility of the seller during a drug recall?

During a drug recall, the seller has the obligation to ensure that consumers are informed of the potential risks associated with the recalled product. This responsibility is critical as it helps protect public health by ensuring that individuals who may be affected by a faulty or dangerous drug can take appropriate action, such as ceasing use of the product and seeking medical advice.

Contacting the consumer directly is essential for ensuring timely notification and minimizing harm. This duty not only enhances the seller's accountability, but it also aligns with regulatory expectations set forth by health authorities like the FDA, which emphasize communication as a key element of effective recall management.

While notifying the manufacturer is a part of the recall process, it is insufficient on its own without also reaching out to consumers. Ignoring a recall or conducting a market analysis in lieu of notifying consumers does not fulfill the seller's ethical and legal responsibilities to protect patient safety. Thus, the seller’s role extends beyond mere notification of the manufacturer to include proactive measures to communicate directly with the affected parties.